VP Marketing · CMO · Chief Growth Officer

Alexander
Korchagin

15+ years building marketing and growth systems across mobile games and digital products — from game design roots to executive leadership at ZeptoLab, RJ Games, and beyond.

Email LinkedIn
15+
Years in games & digital
25
Largest team managed
2.5M+
Mini App installs delivered
$3.2M
Lead investor converted

Building growth systems that scale products without losing strategic clarity.

01 / Profile

From design roots to
growth leadership.

The arc starts in game and product design — then expands outward.

Marketing and growth leader with 15+ years in F2P mobile games. Began as a game designer, moved into user acquisition, and scaled to VP/CMO-level leadership at studios ranging from early-stage startups to top-tier global publishers.

Deep hands-on expertise in multi-channel performance marketing combined with strategic oversight of product marketing, creative operations, monetisation, and team structure. The combination of execution and architecture is the point.

Based in Phuket, Thailand. Open to remote leadership roles globally.

Operating emphasis
Performance UA Growth systems Analytics & forecasting Product marketing Hybrid monetisation Creative operations Team building OKR / KPI frameworks Fundraising Community / PR
Networks
Meta Google UAC Apple Search Ads AppLovin Unity Ads TikTok Mintegral Liftoff Moloco IronSource DSP / programmatic
02 / Capabilities

A cross-functional growth stack
built deliberately over time.

01
User Acquisition
Multi-channel performance marketing across Meta, Google UAC, Apple Search Ads, TikTok, AppLovin, Moloco, Liftoff, Mintegral, IronSource, and programmatic DSPs. Budget scale to $1M+ monthly. Strong creative testing discipline.
02
Analytics & Economics
LTV modelling, cohort analysis, CAC optimisation, ROAS-based allocation, attribution, forecasting, and P&L tracking. Comfortable building frameworks from scratch or working alongside dedicated analytics teams.
03
Product & Monetisation
Positioning, PMF validation, hybrid monetisation strategy across IAP, ad monetisation (IronSource, AppLovin MAX), midcore mechanics. Strong alignment with product and revenue logic rather than channel-first thinking.
04
Creative Operations
Testing frameworks, scalable production pipelines, and tighter learning loops between performance data and creative direction. Experience managing creative departments of up to 15 people (producer, PM, 2D/3D artists).
05
Team & Structure
Built and led marketing departments of up to 25 people spanning UA, product marketing, creative, analytics, and community. OKR/KPI operating frameworks, hiring, mentoring, and structured performance management.
06
Community & Brand
Ambassador programs, influencer acquisition, Discord/Telegram/Twitter community operations, external comms, and organic growth surfaces. Also covers fundraising narrative — converted lead investor in a $3.2M seed round.
03 / Experience

Selected roles and what
changed under them.

Jun 2025 — Apr 2026
Recent
Free VPN Planet
VP of Marketing
International VPN product · millions of active users
  • Introduced OKR-based planning and performance management across all marketing functions
  • Restructured acquisition strategy: shifted focus from install volume to contribution-margin quality
  • Reorganised workflows and task management; built clearer execution structure
  • Strengthened channel performance evaluation and budget allocation models
  • Built a more structured and scalable creative production process
May 2022 — Mar 2025
Growth build
HexaCore
Chief Marketing Officer
Mobile gaming startup · Pocket Space, Candy Merge Factory, HexaCore Gaming Universe
  • Led all marketing: UA, community (Discord / Telegram / Twitter), influencer programs, product vision
  • Launched and scaled Telegram Mini App to 2.5M+ installs at indie-level budget
  • Built repeatable UA testing and creative experimentation processes from the ground up
  • Personally identified, approached, and closed lead investor (Scalo Technologies) — secured $3.2M seed round; prepared P&L models and conducted iterative concept testing to support the raise
  • Established ambassador programs and community growth infrastructure across titles
Apr 2020 — Feb 2022
Structure
ZeptoLab
Marketing Director
Global mobile games studio · Bullet Echo, CATS, King of Thieves, Om Nom / Cut the Rope series
  • Managed full marketing department: UA, product marketing, creative, analytics, community — up to 25 people; +3 UA specialists and 4 promotions to Head / senior specialist level
  • Portfolio: led Bullet Echo launch and growth; CATS sustain and growth; 3 additional title launches; King of Thieves and Om Nom (Cut the Rope) sustain
  • Introduced OKR-based goal-setting; added product marketing as an in-house discipline
  • Expanded marketing analytics capability within the team; worked closely with analytics on LTV, cohort, and CAC frameworks
  • Strengthened ad monetisation performance with IronSource and AppLovin MAX
  • Studio EBITDA improved from negative (2019) to several million positive by Q4 2021
Dec 2015 — Dec 2019
Scale
RJ Games
UA Director · Board Member
Mobile and social games publisher · voting rights on key business decisions
  • Owned global UA strategy, creative testing, analytics, and media buying partnerships
  • 2016: 2× budget on Under Control while maintaining ROAS control
  • "Dakota" — #1 fastest-growing Facebook game in 2017
  • 1-year Playrix collaboration: full UA and creative team outsourcing (DSP, creative production)
Feb 2015 — Nov 2015
Realore
UA Lead
IAP-based mobile games · Dr. Smile, Farm Up
  • Managed UA for IAP games: budget planning, CPI/CPA optimisation, creative experimentation
  • Soft-launched and tested 4 titles in pre-production
Sep 2010 — Jun 2014
Foundations
Playkot
Marketing Director → Game Designer
Social and mobile games studio · SuperCity, Warzone
  • Started as game designer on Warzone (turn-based strategy): concepts, economy, monetisation, balance, narrative
  • Expanded into marketing and product post-launch; became Marketing Director overseeing team of up to 6
  • Grew social game KPIs across SuperCity and Warzone: KPI control, reporting, UA campaign management
Earlier roles

Co-founded @chivd @gency (Aug 2013 – Dec 2014) — affiliate marketing team in partnership with Playkot, running traffic arbitrage for Machine Zone, Wargaming, My.com. Earlier: intern game designer at Mail.ru Games (2009), where the industry arc began.

04 / Contact

Open to growth, marketing,
and leadership conversations.

Available for VP Marketing, CMO, and Chief Growth Officer roles in mobile games and adjacent digital products — remote, globally.

Background spans the full game lifecycle: pre-launch positioning, UA scaling, live ops, and team building. Comfortable owning the function from strategy through execution.

Based in Phuket, Thailand.

Email
alexuro@gmail.com
LinkedIn
linkedin.com/in/alkorchagin